LulaSoul: Relaxed Style for Sun-Filled Days
LulaSoul is known for relaxed fashion that is perfect for holidays in the sun. The Lula Soul collection features breezy silhouettes, bold colours, and elegant shapes designed for effortless style. Whether you are planning a beach getaway or updating your everyday wardrobe, these pieces combine comfort and style for warm-weather dressing.
Holiday-Ready Fashion You’ll Love
From cruise holidays to casual walks on the beach, Lula Soul clothing is made for carefree moments. Many styles are perfect for relaxing afternoons or sipping cocktails under a broad-brimmed hat. The collection includes a wide range of dresses, tops, and pants designed with vibrant prints and lightweight fabrics. Popular pieces include the Fiesta Midi Dress, the Maasai Shirt Dress, and the Byron Dress, which comes in both maxi and mini styles. Sizes typically range from S to 2XL, offering flattering fits for different body shapes.
New Lula Soul Styles in Stock
At Lana Berg, we regularly update our Lula Soul stock with new date arrivals and seasonal favourites. When an item runs low, it may show a low date stock notice, while best-selling styles often reach high demand quickly. If you find a piece you love, it is best to place your order before the stock runs low.
Easy Ordering and Returns
Shopping the Lula Soul collection is simple. When you place an order, the order total is reserved on your card as a pending transaction, but you are not charged yet. Once your order arrives, you have 4 days to try everything at home. With easy returns available, you can shop with confidence while finding your perfect Lula Soul style.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylists
Lana
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Karen
Karen has managed Lanaberg for 16 years and has been styling women for over thirty. She has formal training in fashion design, which shapes how she approaches fit and body shape.
Karen is specific about what works for each client, not just what looks good on a hanger. Her clients tend to stick around, which says something.
She's particularly good at helping people build wardrobes with a solid base, pieces that earn their place and don't just fill a closet.
Frequently Asked Questions
Absolutely, we proudly offer Australia-wide shipping to every state and territory. We ensure reliable delivery to all metro and regional areas, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are typically processed and dispatched within 1 business day via trusted national carriers (e.g., Australia Post, StarTrack).
- Free Express Shipping applies automatically to all orders over $180.
- Express Delivery: 2–4 business days (after dispatch).
- Standard Delivery: 4–8 business days (after dispatch).
We prioritise a perfect fit through detailed, transparent sizing resources. Every product page features a few key fit notes. These notes detail how the fabric sits (e.g., runs true-to-size, oversized, or has a specific stretch profile). Still unsure? Our in-house styling experts are available via Live Chat or email to provide personalised, body-type-specific sizing advice based on our deep product knowledge.
We want you to love your purchase. If it’s not right, we aim for a hassle-free return process. We accept returns for a full refund or exchange on all full-price items, provided they are in original, unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Joining our VIP list is the fastest way to maximise your shopping experience. As a valued VIP member, you instantly receive 10% off every purchase—no minimum spend required. Beyond daily savings, all VIP orders exceeding $180 automatically qualify for free express shipping at checkout. We also send exclusive offers and early access to new collection drops and major sales.
We’ve been styling women for many many years. So, we know that you want your styling investment to last. To maintain the fabric integrity, colour, and shape of your garment, we strongly recommend a cold machine wash on a delicate cycle using mild, eco-friendly detergent. Avoid tumble drying; always air-dry in the shade. Always refer to the specific care label attached to your item for material-specific instructions.